If you’re a new influencer, it’s hard to know how much to charge for sponsored content like account takeovers, sponsored posts or sponsored stories. There’s also a lot of different information out there on how much money to charge depending on things like your followers and engagement rate.
We created this calculator so you have a solid starting point to base your rates on. Simply choose your platform, enter your number of followers on said platform, and adjust the engagement rate.
Here are a few tips to help you make the most of this tool:
- Accurate Metrics: The more accurate your follower counts and engagement rates, the more precise your earnings estimates will be.
- Adjust CPM: If you’re not sure what CPM value to use, start with an industry average (e.g., $25 for influencer marketing) and adjust based on your unique audience or market conditions.
- Experiment: Feel free to go back and adjust your metrics or add new channels to see how it affects your total earnings potential.
Disclaimer:
Thinkific Labs Inc. bears no responsibility for results derived from using the Influencer Rate Calculator, including your reliance or any decisions you make based on the tool’s projections. As an expert in your field, you understand your audience’s needs best. Our Influencer Rate Calculator (“Tool”) is designed to offer you additional perspective as you prepare to launch new products, projects, or campaigns. Keep in mind that the Tool’s estimates are not guarantees of success; they are projections to aid in your strategy and business development. Actual outcomes may vary, influenced by the distinctiveness of your offerings, your business tactics, and external market forces. We recommend using this Tool as a strategic aid, complementing it with your expertise and thorough research as part of your overall planning.
