Thinkific is evolving to better serve you — our customers — with a new brand and major product investments to support customers as the leading platform for courses, community, and commerce. But before we look forward to the exciting changes coming your way, allow us to look backwards for a second.
In 2025, Thinkific celebrates its 13th birthday. When we founded the company all those years ago, we set the mission to help experts and businesses meet the growing demand for online learning — to support their growth and the growth of their customers.
We remain steadfast on that mission all these years later.
Why is this important? Right now we’re facing a turning point in education and how people learn. With the explosion of AI, the internet is flooded with more content than ever. In 2022, the global market for AI in education was valued at $2.5 billion – by 2032, that number is projected to be 35 times larger, reaching $88.2 billion. That new reality means learners need to wade through a multitude of competing sources to try and find the quality and impact they crave.
The resulting erosion of trust in digital content is pushing education where it has always needed to go: an environment where impact and insight dictate what content — and which businesses — rise to the top.
And that’s what Thinkific does — we help the best learning businesses in the world stand out, sell more, and create a bigger impact for their customers. This focus has earned us recognition by third-party awards including a G2 Best Education Software of 2025 award, a 2025 TrustRadius Top Rated Award, and placement as one of Time’s Top 20 Ed Tech Companies of 2025.
Our product vision
Thinkific is committed to being a leading learning commerce platform — the place where courses, community, and commerce come together. To achieve this, we’re doubling down on product investments in three key areas:
1. Community-driven learning
In a world where content is increasingly created via AI, the power and value of true human-to-human connection will only grow. Learning is no longer a solo journey — it’s social, dynamic, and deeply connected.
We’re expanding our platform to seamlessly blend structured courses with vibrant communities, creating a space where students learn not just from content, but from each other. With private spaces for collaboration, embedded discussions inside lessons, and rich multimedia sharing, Thinkific is building for the future of learning — one where knowledge grows stronger through connection.
2. Tools that drive engagement and retention
We know that one of the hardest challenges our customers face is keeping learners motivated, moving, and coming back. That’s why we’re investing in tools that turn engagement into growth.
From automated notifications that re-activate dormant learners, to intelligent landing pages and flexible subscriptions that make it easier to sell — we’re helping customers attract more students, improve course completions, and turn one-time buyers into lifelong customers.
3. Seamless scaling
As our customers grow, so do the complexities behind the scenes — from managing high-volume enrollments to supporting group-based sales and recurring revenue. We’re building tools that simplify the hardest parts of growing a learning and subscription-based business: self-serve seat management, flexible subscription controls, streamlined invoicing, and more. Thinkific is removing the operational roadblocks that slow businesses down, making it easier to serve more learners, expand into B2B, and grow without growing pains.
Powering the future of online education with AI
Underpinning all of these investments is a commitment to building smarter, more adaptive learning experiences powered by AI.
Thinkific is laying the groundwork to create more engaging, interactive, AI-supported learning experiences while automating tasks, supercharging reporting and analytics, and unblocking the administrative work standing in your way.
AI will not replace the human connection at the heart of learning. It will enhance it — seamlessly woven into the platform to support our customers’ growth and deliver the next generation of communal, revenue-generating learning experiences.
An evolution of our brand
Learning is evolving, our product is evolving, and our brand is evolving, too.
To better reflect our vision of the future and our commitment to customers, we’ve refreshed our brand.
A new vision and commitment to our customers. A clearer, more powerful logo. Bold colors. Imagery that prominently shows our customer as the hero of this story. And language that reflects the expertise and support they’re looking for. This is the new Thinkific brand.
Want to learn more about our new brand? We deep dive into the rebrand process in a blog post.
Our North Star
At Thinkific, impact is everything. It always has been.
Impact means our customers are growing their sales and their business, and they in turn are having a positive impact on their own customers.
As online learning shifts and changes, this singular focus allows us to adapt and evolve in the face of whatever comes our way. This is one of those moments.
More than an evolution of our platform, this is an evolution of where we see the future of learning and the economy — and how we’re going to help shape it. Ready to join us?
