Features
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Analytics
Know more, convert more, and grow more with analytics
Get actionable data to help you understand your audience, optimize your courses, and drive lasting growth. Equipped with powerful analytics, you have what you need to transform your growing online learning business.
Stand out from the competition with Thinkific Analytics
Make data-driven decisions
Use advanced insights to guide your content development and marketing strategies — and improve your audience’s experience.
Increase learner success with data
By identifying patterns in engagement data and conversion, you can take proactive steps to better meet your audience’s needs.
Build personalized dashboards
Unlock the full potential of your data with personalized dashboards, enabling you to easily measure the metrics that matter most to you.
How Thinkific Analytics
helps you succeed
Custom reports
Create custom reports tailored to your unique needs. Filter and segment your data to focus on the metrics that matter most to you and your business.
Design personalized dashboards to display the key metrics
you need at a glance
Develop tailored reports for each of your partners and
effortlessly distribute them via email when you want
Build a more complete picture of your learners with
advanced survey and engagement data
Marketing dashboards
Know where to switch up your marketing efforts with insights on visitor activity and conversion. Learn which marketing channels drive the most traffic and conversions so you can better prioritize where to invest your time.
See how your marketing content is performing
Monitor website and landing page visitor trends
Upsell tools like coupons and order bumps
Measure the effectiveness of lead-generating content
Dive deeper into checkout performance
Course enrollments dashboard
Monitor your enrollment trends to understand the growth of your student base. See who’s enrolling in your courses and identify patterns over time.
See how your enrollments change over time
Assess the health of your membership base
Identify which courses attract the most enrollments
Orders dashboard
Track every order, spot sales trends, and understand your peak selling periods — all from one powerful dashboard. Make smarter marketing decisions by understanding exactly when and how your digital products sell best.
View the total number of orders and sales
Access detailed information about purchasers
(such as referral sources)
Revenue dashboard
Gain a clear picture of your financial performance. Analyze your earnings and identify trends to better manage your revenue streams.
See your key metrics in one streamlined view
Track your revenue over different periods with revenue reports
See which digital products or sources generate the most income
Engagement dashboards
Understand how your students interact with your content. Dive into engagement metrics to see what’s resonating with your audience — and where you can improve.
Measure how learners engage with your content
Analyze quiz results to gauge content comprehension and ensure
your learners are actually gaining value from your content
Gain a comprehensive view of your community’s activity
Use the Communities Analytics dashboard to uncover top
contributors and improve your learning content with real insights
Dive into the progress of individual learners
I’ve been using Thinkific basically since it came out. About 13 years now. It’s our primary learning management system. I use it for all of our courses.
Travis Bader
Silvercore Outdoors
