Scalable solutions to drive business growth
Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.
Basic
Get the foundational features and support to start your learning business.
$49/mo
Save $36/mo
by billing annually
$36/mo
$49/mo
Save $36/mo
by billing annually
Key Features
Unlimited Courses
1 community
5 Digital Downloads
5 Coaching & Webinar sessions
Sales tools
Abandoned Cart
Most Popular!
Start
Unlock features to drive customer engagement and grow revenue, for those ready to scale up.
$99/mo
Save $74/mo
by billing annually
$74/mo
$99/mo
Save $74/mo
by billing annually
Key Features
Unlimited Live Lessons
Unlimited Memberships
Unlimited Digital Downloads
Unlimited Coaching & Webinar sessions
Edit HTML & CSS
Sell Bundles and Add-ons
Grow
Level up your learning business with more support, pro-level limits, and advanced commerce features to help you sell more.
$199/mo
Save $149/mo
by billing annually
$149/mo
$199/mo
Save $149/mo
by billing annually
Key Features
3 communities
Remove Thinkific branding
Thinkific Analytics
Group Orders

Pro-level features and premium services, designed for high-growth businesses and teams. Schedule a call with our team to explore our platform, and receive a custom quote that unlocks enterprise-level features, advanced integrations, and tailored support to scale your online learning business.
Key Features
Unlimited everything
CRM Integrations (Hubspot, Salesforce)
Single Sign On (SSO)
SCORM Compliant
API Access
Create Student Learning Paths
Dedicated Onboarding and Customer Support
All prices are in USD and charged per site with applicable taxes added at checkout.
All plan features
Overview
Basic | Start | Grow | Plus |
---|
Current Students | Unlimited | Unlimited | Unlimited | Unlimited | |
Published Courses | Unlimited | Unlimited | Unlimited | Unlimited | |
Communities | 1 | 1 | 3 | Unlimited | |
Digital Downloads | 5 | Unlimited | Unlimited | Unlimited | |
Coaching and Webinars | 5 | Unlimited | Unlimited | Unlimited | |
Paid memberships | – | ||||
Site Builder | |||||
Landing pages | |||||
Email Automation | |||||
Reporting and Analytics | |||||
Instant access to your revenue | |||||
Product bundles | – | ||||
SCORM compliant | – | – | – | ||
Support level | Email and chat | Email and chat | Phone and priority email | Dedicated Customer Success Team |
Build Courses
Basic | Start | Grow | Plus |
---|
Published Courses | Unlimited | Unlimited | Unlimited | Unlimited | |
Drag-and-drop course builder | |||||
Create free, paid, and time-limited courses | |||||
On-demand courses | |||||
Create private and hidden courses | – | ||||
Scheduled content | |||||
Completion certificates | – | ||||
Assignments | – | ||||
Course compliance tools | – | ||||
In-course discussions | |||||
Quizzes | – | – | |||
Exams | – | – | |||
Zoom Meetings and Webinars | – | ||||
Multimedia content | – | – | – |
Communities
Basic | Start | Grow | Plus |
---|
Number of Communities | 1 | 1 | 3 | Unlimited | |
Number of Spaces | 5 | 10 | 20 | Unlimited | |
Synched Courses and Communities | |||||
Live Events within Communities | 5 | Unlimited | Unlimited | Unlimited | |
Paid memberships | – | ||||
Bundle with courses | |||||
Threaded replies and mentions | |||||
User profiles | |||||
Community notifications |
Marketing tools
Basic | Start | Grow | Plus |
---|
Email Automation | |||||
Landing Pages | |||||
Site builder | |||||
Advanced CSS/HTML editing | – | – | |||
Connect your existing website | |||||
Custom domain | |||||
Remove Thinkific branding | – | – | – | ||
Members-only website section | – | – | |||
Analytics Integrations | |||||
Basic Reporting | |||||
Reporting and Analytics | – | – | |||
Advanced Reporting and Analytics | – | – | – |
Sales tools
Basic | Start | Grow | Plus |
---|
TCommerce | |||||
Order bumps | |||||
Gifting | |||||
Group Orders | |||||
Abandoned Cart | |||||
Flexible student payment options | |||||
Payment plans | – | – | |||
Instant access to your revenue | |||||
Accept Paypal payments | – | – | |||
Additional pricing | – | – | |||
Offer free trials | |||||
Coupons and promotions | |||||
Product bundles | – | – | |||
After purchase flows | – | – | |||
Affiliate reporting | |||||
Thinkific Analytics | – | – | – |
Management tools
Basic | Start | Grow | Plus |
---|
Bulk import and student enrolment | – | – | |||
Manual student enrolment | |||||
Video and content hosting | |||||
Site Administrator Accounts | 1 | 1 | 2 | As needed | |
Group Analyst accounts | – | – | 3 | Unlimited | |
Marketing analytics integrations | |||||
Thinkific App Store | |||||
Zapier actions | – | – | |||
Zapier triggers | |||||
Share revenue with partners | – | 1 | 3 | Unlimited | |
Standard API and webhooks | – | – | |||
Single sign on (SSO) | – | – | – | ||
Plus Portal | – | – | – |
Security and support
Basic | Start | Grow | Plus |
---|
99.5% uptime and 24/7 monitoring | |||||
SSL | |||||
Support level | Email and chat | Email and chat | Phone and priority chat | Dedicated Customer Success Team | |
Comprehensive knowledge base | |||||
Advanced password complexity | – | – | – | ||
Launch preparedness review | – | – | – | ||
Dedicated sandbox site | – | – | – | ||
Service Level Agreement (SLA) 99.5% | – | – | – | ||
Master Services Agreement (MSA) | – | – | – |

“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”
Guy Marion
Chief Marketing Officer
Frequently asked questions
Who is Thinkific for?
Thinkific serves 35,000 customers in more than 100 countries across the world and spanning a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $3.7 billion on the platform and have impacted 214 million learners with their courses, communities, and content.
Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enable so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.
Thinkific’s top-earning customers typically fall into three different categories:
- Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
- Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
- Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning
Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today.
What is Thinkific and how does it work?
Thinkific is an online learning commerce platform for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.
Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific’s features, design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.
Is it easy to get started?
Thinkific was designed to get your business up and running without any advanced technical experience.
You don’t need to be a developer to build your site and online courses.
With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.
Can I cancel or change my account at any time?
Yes. For those on our Self Serve plans (Basic, Start, and Grow) you can upgrade, downgrade or cancel your account from within your site dashboard.
I already have a website. Can I integrate it with Thinkific?
Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.
When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.
Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.
Do I need a separate web host?
No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business.
Can I use a custom domain for my Thinkific site?
Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.
What payment gateways does Thinkific support?
Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.
Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.
How are payments processed?
Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.
We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments.
What fees does Thinkific charge for payment processing?
What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%.
Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.
When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.
Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.
Note: Standard processing fees from Stripe and PayPal apply.
What is TCommerce and how does it help me?TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.
With features like:
- Order Bumps
- Buy Now, Pay Later options
- Gifting
- Group Orders
- Automation tools like Smart Credit Card Retries
- Incomplete Purchase Reminders (abandoned cart reminders)
TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.
What is included in the "Spaces per community" feature?
Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.
We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.
Does Thinkific support multiple languages for course creation?
Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.
Is SCORM compliance available, and on which plans?
Yes. SCORM is available on Thinkific’s Plus plans.
Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.
Hit your revenue targets.
Grow your impact.
We can help you launch online learning experiences that drive revenue and retention.
Talk to one of our experts about it today.




