Scalable solutions to drive business growth

Thinkific plans give experts, academies, and companies the tools and features they need to grow their business end-to-end.

Basic

Get the foundational features and support to start your learning business.

$49/mo

by billing annually

$36/mo

by billing annually

Key Features

Start

Unlock features to drive customer engagement and grow revenue, for those ready to scale up.

$99/mo

by billing annually

$74/mo

by billing annually

Key Features

Grow

Level up your learning business with more support, pro-level limits, and advanced commerce features to help you sell more.

$199/mo

by billing annually

$149/mo

by billing annually

Key Features

All prices are in USD and charged per site with applicable taxes added at checkout.

All plan features
BasicStartGrowPlus
Current StudentsUnlimitedUnlimitedUnlimitedUnlimited
Published CoursesUnlimitedUnlimitedUnlimitedUnlimited
Communities113Unlimited
Digital Downloads5UnlimitedUnlimitedUnlimited
Coaching and Webinars5UnlimitedUnlimitedUnlimited
Paid memberships
Site Builder
Landing pages
Email Automation
Reporting and Analytics
Instant access to your revenue
Product bundles
SCORM compliant
Support levelEmail and chatEmail and chatPhone and priority emailDedicated Customer Success Team
BasicStartGrowPlus
Published CoursesUnlimitedUnlimitedUnlimitedUnlimited
Drag-and-drop course builder
Create free, paid, and time-limited courses
On-demand courses
Create private and hidden courses
Scheduled content
Completion certificates
Assignments
Course compliance tools
In-course discussions
Quizzes
Exams
Zoom Meetings and Webinars
Multimedia content
BasicStartGrowPlus
Number of Communities113Unlimited
Number of Spaces51020Unlimited
Synched Courses and Communities
Live Events within Communities5UnlimitedUnlimitedUnlimited
Paid memberships
Bundle with courses
Threaded replies and mentions
User profiles
Community notifications
BasicStartGrowPlus
Email Automation
Landing Pages
Site builder
Advanced CSS/HTML editing
Connect your existing website
Custom domain
Remove Thinkific branding
Members-only website section
Analytics Integrations
Basic Reporting
Reporting and Analytics
Advanced Reporting and Analytics
BasicStartGrowPlus
TCommerce
Order bumps
Gifting
Group Orders
Abandoned Cart
Flexible student payment options
Payment plans
Instant access to your revenue
Accept Paypal payments
Additional pricing
Offer free trials
Coupons and promotions
Product bundles
After purchase flows
Affiliate reporting
Thinkific Analytics
BasicStartGrowPlus
Bulk import and student enrolment
Manual student enrolment
Video and content hosting
Site Administrator Accounts112As needed
Group Analyst accounts3Unlimited
Marketing analytics integrations
Thinkific App Store
Zapier actions
Zapier triggers
Share revenue with partners13Unlimited
Standard API and webhooks
Single sign on (SSO)
Plus Portal
BasicStartGrowPlus
99.5% uptime and 24/7 monitoring
SSL
Support levelEmail and chatEmail and chatPhone and priority chatDedicated Customer Success Team
Comprehensive knowledge base
Advanced password complexity
Launch preparedness review
Dedicated sandbox site
Service Level Agreement (SLA) 99.5%
Master Services Agreement (MSA)

“Thinkific offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations. It can handle unlimited courses, students, and bandwidth, ensuring businesses can expand their e-learning offerings without worrying about technical constraints.”

Chief Marketing Officer

Frequently asked questions

Thinkific serves 35,000 customers in more than 100 countries across the world and spanning a multitude of industries, from farming to finance, personal training to high tech. Those customers have earned $3.7 billion on the platform and have impacted 214 million learners with their courses, communities, and content. 

Our platform supports businesses of all stages but is built to scale alongside you. It’s straightforward and AI-enable so anyone can use it and launch quickly, but it also offers advanced features, powerful integrations, and award-winning support required by larger organizations.

Thinkific’s top-earning customers typically fall into three different categories:

  • Subject matter experts, typically looking to expand their revenue streams or move beyond the earning limits of their own working hours
  • Academies or professional training businesses seeking a powerful solution to help them scale and manage a high volume of customers
  • Companies, large often market-defining businesses that are looking to grow and/or diversify their revenue while reducing churn with online learning

Don’t see yourself in those three categories? We probably still have a solution that’s right for your business. Book a demo today. 

Thinkific is an online learning commerce platform for businesses to create and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital learning products.

Sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific’s features, design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.

Thinkific was designed to get your business up and running without any advanced technical experience.

You don’t need to be a developer to build your site and online courses.

With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, create and launch your online learning business quickly.

Yes. For those on our Self Serve plans (Basic, Start, and Grow) you can upgrade, downgrade or cancel your account from within your site dashboard.

Yes. While Thinkific allows you to build an entire website, you can use the platform for digital learning product creation alone.

When integrating with Thinkific, you can use Thinkific as the education portion to complement your existing website, whether it’s custom built or created on a CMS like WordPress.

Either way, you’ll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your customers will see your courses, communities, and other learning products alongside your main site as one holistic ecosystem.

No, you don’t need a separate web host. If you have one, you can use Thinkific with your existing site. Otherwise, Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on scaling your business. 

Yes. Use a custom domain for your Thinkific site to align with your brand and provide a smooth experience for your audience. Connect your existing domain or purchase a new one directly through Thinkific.

Thinkific offers its own custom payment processor, Thinkific Payments. This allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.

Thinkific also supports Stripe and PayPal as payment gateways. Third-party payment gateway fees will apply if you are based in select countries.

Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.

We provide an SSL certificate to help ensure that all your data and customer information is secure. Note: We have fees in select countries that can be avoided when using Thinkific payments. 

What’s the standard processing fees?
When using our built-in processor, Thinkific Payments, we offer pricing in line with other processors like Stripe and Paypal at 2.9%. 

Are there any additional fees?
When using third-party processors like Stripe or Paypal on Thinkific, an additional third-party payment gateway fee applies and it varies per plan type. More information can be found here.

When using different payment methods that are enabled by default on TCommerce (i.e. Apple Pay and Google Pay), the transaction fees vary. More information can be found here.

Customers processing payments on Thinkific Payments will not incur a third-party payment gateway fee.

Note: Standard processing fees from Stripe and PayPal apply.

What is TCommerce and how does it help me?TCommerce is Thinkific’s integrated payments and selling solution, powered by Thinkific Payments, designed to help you sell more and save time.

With features like:

  • Order Bumps
  • Buy Now, Pay Later options
  • Gifting
  • Group Orders
  • Automation tools like Smart Credit Card Retries
  • Incomplete Purchase Reminders (abandoned cart reminders)

TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, get access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.

Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics and discussions. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.

We also offer exclusive areas for focused engagement called Private Spaces. These are member-only areas for cohorts, teams, or select groups to collaborate and share resources.

Yes. Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. Customize your site’s language settings and student communication to provide a localized experience.

Yes. SCORM is available on Thinkific’s Plus plans.

Create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.

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